Skip to article

Skincare — Routines

Morning skincare routine (and the night routine to match).

A simple AM and PM skincare routine, step by step — what to use in the morning, what to save for night, and why.

6 minute read

Written and reviewed by Beauty World Editorial · Last reviewed October 2026

Morning skincare products in sunlight beside night serum and cream in dusky light
Protect by day, repair by night.
01

Morning

Morning skincare routine, step by step

1. Cleanse

A gentle cleanser or just water if your skin is dry.

2. Antioxidant serum

Vitamin C helps defend against pollution and UV damage.

3. Moisturiser

Light gel for oily skin, cream for dry skin.

4. SPF 30–50

The most important morning step, every day — even in UK winter.

02

Night

Night skincare routine, step by step

1. Double cleanse

Oil or balm to remove SPF and makeup, then a gentle cleanser.

2. Treatment

Retinol, an exfoliating acid or a targeted serum — one at a time.

3. Moisturiser

Slightly richer than your morning one to support repair.

03

Why

AM vs PM: what goes where

Antioxidants and SPF belong in the morning because they protect. Retinol and acids go at night because they make skin more sun-sensitive and work while you sleep. Apply products thinnest to thickest.

Common questions

What is the correct order for a morning skincare routine?

Cleanser, serum, moisturiser, then SPF last.

When should I apply sunscreen in my skincare routine?

Always the final step of your morning routine, before makeup.

When should I use retinol in my skincare routine?

At night, after cleansing and before moisturiser.

Do I need to cleanse in the morning?

A quick rinse or gentle cleanse is enough for most people.