Makeup & culture — Traditions
Makeup around the world.
From kohl and henna to cushion compacts and shea butter, discover the beauty traditions that shape how people wear makeup in different regions.
7 minute read
Written and reviewed by Beauty World Editorial · Last reviewed October 2026
Middle East & North Africa
Kohl, henna and fragrance
Kohl-lined eyes are a signature look with a very long history. Henna decorates the hands and feet for weddings and Eid, and oud and rose fragrances are part of daily grooming.
South Asia
Bridal beauty and celebration
Bridal makeup is often elaborate, with defined eyes, bold lips, henna patterns and jewellery. Turmeric pastes are used in pre-wedding rituals.
In many cultures, makeup isn't just about looks. It's part of how communities celebrate.
East Asia
Skin first
Korean and Japanese beauty put skincare at the centre: layered hydration, sun protection and light, natural-looking makeup such as cushion foundations and gradient lips.
Africa
Natural butters and bold artistry
Shea butter and plant oils have long been used to nourish skin and hair. Ceremonial face painting in some communities expresses identity, age or celebration.
Europe & the Americas
From French chic to festival colour
Europe
Minimal skin, defined lashes and a signature red lip are classic European looks.
North America
Contour, full glam and tutorial culture spread through social media.
Latin America
Bold brows, glowing skin and festival makeup such as Día de Muertos face art.
Global mix
Today, trends from every region influence each other online.
Respect
Borrowing traditions thoughtfully
Learn the meaning behind a look before you copy it, credit its origins, and avoid wearing sacred or ceremonial designs as a costume.
