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Makeup & culture — History

The history of makeup, from kohl to today.

A journey through thousands of years of cosmetics: what people wore, why they wore it and what history teaches us about safety.

8 minute read

Written and reviewed by Beauty World Editorial · Last reviewed October 2026

Alabaster kohl jar, bronze hand mirror, ancient glass bottle and vintage lipstick
Many of today's products have ancestors that are thousands of years old.
01

Ancient world

The first cosmetics

Early cosmetics were made from ground minerals, ochre, soot, plant dyes and animal fats.

  1. Ancient Egypt

    Kohl-lined eyes

    Men and women wore kohl and malachite. Cosmetic palettes and jars have been found in tombs.

  2. Mesopotamia

    Lip and eye colour

    Crushed gemstones and pigments decorated the lips and eyes of the elite.

  3. Greece & Rome

    Pale skin, rosy cheeks

    White lead powders and plant-based rouges were popular, sometimes at a serious cost to health.

02

Middle ages to 1800s

Courts, theatre and powder

  1. Heian Japan

    White faces and painted brows

    Court beauty included white face powder, blackened teeth and high painted brows.

  2. Elizabethan England

    The pale ideal

    Ceruse, a lead-based white, was used to create porcelain skin.

  3. 18th-century Europe

    Rouge and beauty patches

    Heavy powder, rouge and small patches were fashionable at court for men and women.

History's most dangerous makeup is the reason we read ingredient lists today.
03

Modern era

The 20th-century beauty revolution

  1. 1910s–20s

    Lipstick in a tube

    Metal lipstick tubes and cinema made bold lips and dark eyes widely popular.

  2. 1950s

    Hollywood glamour

    Winged liner, red lips and matte foundation defined the decade.

  3. 1960s–80s

    Experimentation

    Graphic eyes, disco shimmer and bold colour reflected youth culture.

  4. 2000s–today

    Skin-first and inclusive

    Wider shade ranges, skincare-infused makeup and social media tutorials changed how people learn and shop.

04

Lessons

What history teaches us

Check ingredients

Toxic historic pigments are why modern cosmetics are regulated.

Trends return

Kohl, flushed cheeks and bold brows keep coming back in new forms.

Common questions

Who invented makeup?

No single person did. Many ancient cultures developed cosmetics independently; Egypt is one of the best documented.

Did men wear makeup in history?

Yes. In ancient Egypt and 18th-century European courts, for example, men wore makeup too.

When was lipstick in a tube invented?

Metal tubes appeared in the early 20th century, which made lipstick portable and popular.