Makeup & culture — History
The history of makeup, from kohl to today.
A journey through thousands of years of cosmetics: what people wore, why they wore it and what history teaches us about safety.
8 minute read
Written and reviewed by Beauty World Editorial · Last reviewed October 2026

Ancient world
The first cosmetics
Early cosmetics were made from ground minerals, ochre, soot, plant dyes and animal fats.
Ancient Egypt
Kohl-lined eyes
Men and women wore kohl and malachite. Cosmetic palettes and jars have been found in tombs.
Mesopotamia
Lip and eye colour
Crushed gemstones and pigments decorated the lips and eyes of the elite.
Greece & Rome
Pale skin, rosy cheeks
White lead powders and plant-based rouges were popular, sometimes at a serious cost to health.
Middle ages to 1800s
Courts, theatre and powder
Heian Japan
White faces and painted brows
Court beauty included white face powder, blackened teeth and high painted brows.
Elizabethan England
The pale ideal
Ceruse, a lead-based white, was used to create porcelain skin.
18th-century Europe
Rouge and beauty patches
Heavy powder, rouge and small patches were fashionable at court for men and women.
History's most dangerous makeup is the reason we read ingredient lists today.
Modern era
The 20th-century beauty revolution
1910s–20s
Lipstick in a tube
Metal lipstick tubes and cinema made bold lips and dark eyes widely popular.
1950s
Hollywood glamour
Winged liner, red lips and matte foundation defined the decade.
1960s–80s
Experimentation
Graphic eyes, disco shimmer and bold colour reflected youth culture.
2000s–today
Skin-first and inclusive
Wider shade ranges, skincare-infused makeup and social media tutorials changed how people learn and shop.
Lessons
What history teaches us
Check ingredients
Toxic historic pigments are why modern cosmetics are regulated.
Trends return
Kohl, flushed cheeks and bold brows keep coming back in new forms.



