Skincare — Eye area
Brighter eyes start with the right cause.
Dark circles under eyes can come from genetics, thin skin, pigment or puffiness. Knowing which one you have makes the difference.
6 minute read
Written and reviewed by Beauty World Editorial · Last reviewed October 2026
Causes
Why dark circles appear
Genetics and pigment
Brown-toned circles are common in deeper skin tones and often run in families.
Thin skin
Blue or purple tones come from blood vessels showing through delicate skin.
Shadows and hollows
Volume loss with age can cast shadows that look dark.
Lifestyle
Poor sleep, allergies, eye rubbing and sun exposure all deepen circles.
Care
Habits and ingredients that help
Sunscreen
Daily SPF around the eyes prevents pigment from darkening.
Vitamin C or niacinamide
Can gradually soften brown pigment over several months.
Caffeine and cold
A cool compress or caffeine eye cream may reduce morning puffiness.
Retinol (gently)
A dedicated eye retinol can support thin skin; use sparingly.
Sleep and allergies
Regular sleep and treating hay fever reduce congestion and rubbing.
Cover
Concealing dark circles
Use a peach or salmon corrector on deep blue or brown areas, then a concealer close to your skin tone. Tap with a ring finger or damp sponge and set lightly with powder only where it creases.
Help
When to get advice
Sudden darkening, swelling on one side or circles with itching deserve a check with a doctor or dermatologist.
