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Skincare — Product guide

The best skincare products, by skin type.

You don't need a shelf of products. These are the four that matter most, and what to look for in each so you can choose well in any shop.

7 minute read

Written and reviewed by Beauty World Editorial · Last reviewed October 2026

Unbranded cleanser, serum and cream jar on pink stone with cherry blossoms
Four steps, chosen well, beat twelve chosen at random.
01

Step one

Cleanser

Oily or acne-prone

A gel or foaming cleanser, optionally with salicylic acid.

Dry

A cream or milk cleanser that leaves skin soft, not tight.

Sensitive

Fragrance-free, low-foam formulas with short ingredient lists.

Combination

A gentle gel cleanser that balances without stripping.

02

Step two

Serum

Vitamin C

Morning antioxidant for brightness and dullness.

Niacinamide

Helps with oil, redness and uneven tone; suits most skin.

Hyaluronic acid

Draws in water for plumper, hydrated skin.

Retinoid

Night-time step for texture and fine lines; start slowly.

03

Step three

Moisturizer

Oily skin does best with light gels or lotions; dry skin with richer creams containing ceramides, glycerin or shea. Look for 'non-comedogenic' if you break out easily.

04

Step four

Sunscreen

Choose broad-spectrum SPF 30 or higher you enjoy wearing daily. The best sunscreen is the one you actually reapply.

05

Shopping tips

How to judge a product

Read the first five ingredients

They make up most of the formula.

Ignore miracle claims

'Erases wrinkles overnight' is marketing, not science.

Patch test

Try new products on a small area for a few days.

Fragrance-free if reactive

Fragrance is a common cause of irritation.