Makeup — Product guide
The best makeup products to start with.
A short, useful makeup kit: what to buy first, how to choose finishes and shades, and which products are worth spending on.
7 minute read
Written and reviewed by Beauty World Editorial · Last reviewed October 2026
Base
Foundation and skin tint
Sheer coverage
Skin tints and BB creams for an everyday natural look.
Medium coverage
Evens tone while still looking like skin.
Dewy finish
Best for dry or normal skin.
Matte finish
Controls shine on oily skin.
Correct
Concealer
Choose one shade lighter than your skin for under the eyes and an exact match for spots. A creamy formula suits under-eyes; a thicker one covers blemishes.
Colour
Eyes, cheeks and lips
Mascara
Lengthening for definition, volumizing for drama.
Cream blush
Easy to blend with fingers and looks fresh.
Brow gel
Shapes and sets brows in seconds.
Lipstick or tint
A 'your-lips-but-better' shade works everywhere.
Finish
Setting products
Translucent powder
Sets the T-zone and concealer without changing colour.
Setting spray
Melts layers together and helps makeup last.
Spending
Where to save and where to splurge
Spend on base products you wear daily and must match your skin. Save on mascara (replace every three months anyway), brow gel and lip balm. Always check expiry symbols and clean your tools regularly.
